Killer Merchandising at the Beauty Collection
Killer Merchandising:
From the Southern California Health & Beauty Professionals
At the Beauty Collection West Hollywood Farmer’s Market
By Tonya Lariviere,
President True Apothecary Corp.
March 5th 2009
Rebekah King of the SCHB asked me to write a small blog for our last group mixer at the Beauty Collection at the Old Farmer’s Market, in West Hollywood, California. I am not the greatest blogger, but I can sincerely express how much I benefit from this kind of meet and greet. I always have a great time, meet someone new, and gain helpful information to help grow and further my business. This is at every mixer I’ve attended, and I try to make them all.
This one was called Killer Merchandising, need I say more? The Beauty Collection is a big space with all of the best brands in the beauty care in the industry. It seemed when talking to the people that came to this killer mixer, most had been in there before shopping, at least once. I think this is because it not only has great brands, but good merchandising. It’s clean, tidy, and has “zones” to help the shopper find everything they need and more. I every one of us, in the beauty industry appreciates this about Shawn Tavaoki’s Beauty Collection (He has two other locations—Calabasas and Tarzana).
For the benefit of the group, as we had wine and light snack, we had the opportunity to take a tour. We were given a map, and we followed the signs. Hanging signs marking Zone1 through Zone 4 marked the areas of significance, and the map had a write up and explanation for each Zone. Walking through I learned a lot about what makes good merchandising in a store, what keeps a customer’s attention, and how to help avoid the “Dead Zone”. I learned that things like signage, pricing and testers are the difference between making the sale and loosing the customer. All of this while enjoying a little food, drink and great chat with friends.
I always meet someone of interest at these mixers too. Once or twice, I’ve even met old associates, and it’s great to be reconnected with them through this kind of venue. I love Linked In and SCHB! At this mixer, I met Jennifer of Klean Body Care, for the first time. She was very nice, and we had a lot to share and relate about our businesses. She has a lot of great ideas about products and fragrances, and shared her experience openly. It was truly nice to meet her. I also got a chance to reconnect with Maria, who I have not seen in a long time. She is still in upper management at the Beauty Collection, helping Shawn continue to thrive there in West Hollywood. It always makes me feel like I’m in the right place when I see friends, and continue to meet interesting people. It was a nice evening. I can’t wait for the next opportunity to mix and merchandise!
All the very best,
Tonya Lariviere
Witchy Poo Lotions & Potions
From the Southern California Health & Beauty Professionals
At the Beauty Collection West Hollywood Farmer’s Market
By Tonya Lariviere,
President True Apothecary Corp.
March 5th 2009
Rebekah King of the SCHB asked me to write a small blog for our last group mixer at the Beauty Collection at the Old Farmer’s Market, in West Hollywood, California. I am not the greatest blogger, but I can sincerely express how much I benefit from this kind of meet and greet. I always have a great time, meet someone new, and gain helpful information to help grow and further my business. This is at every mixer I’ve attended, and I try to make them all.
This one was called Killer Merchandising, need I say more? The Beauty Collection is a big space with all of the best brands in the beauty care in the industry. It seemed when talking to the people that came to this killer mixer, most had been in there before shopping, at least once. I think this is because it not only has great brands, but good merchandising. It’s clean, tidy, and has “zones” to help the shopper find everything they need and more. I every one of us, in the beauty industry appreciates this about Shawn Tavaoki’s Beauty Collection (He has two other locations—Calabasas and Tarzana).
For the benefit of the group, as we had wine and light snack, we had the opportunity to take a tour. We were given a map, and we followed the signs. Hanging signs marking Zone1 through Zone 4 marked the areas of significance, and the map had a write up and explanation for each Zone. Walking through I learned a lot about what makes good merchandising in a store, what keeps a customer’s attention, and how to help avoid the “Dead Zone”. I learned that things like signage, pricing and testers are the difference between making the sale and loosing the customer. All of this while enjoying a little food, drink and great chat with friends.
I always meet someone of interest at these mixers too. Once or twice, I’ve even met old associates, and it’s great to be reconnected with them through this kind of venue. I love Linked In and SCHB! At this mixer, I met Jennifer of Klean Body Care, for the first time. She was very nice, and we had a lot to share and relate about our businesses. She has a lot of great ideas about products and fragrances, and shared her experience openly. It was truly nice to meet her. I also got a chance to reconnect with Maria, who I have not seen in a long time. She is still in upper management at the Beauty Collection, helping Shawn continue to thrive there in West Hollywood. It always makes me feel like I’m in the right place when I see friends, and continue to meet interesting people. It was a nice evening. I can’t wait for the next opportunity to mix and merchandise!
All the very best,
Tonya Lariviere
Witchy Poo Lotions & Potions
